British American Tobacco: #LiftTheBan
I was tasked to create social media content that would raise awareness, educate the public and intercept conversation around the tobacco ban in South Africa. The end goal? To drive users directly to a petition site to sign their names in support of lifting the ban.
Illicit cigarette trade is at an all-time high while tobacco farmers are left without income. Help #SaveOurJobs & the economy by signing the #LiftTheBanSA petition: https://t.co/fTcu4DGkv1 and retweeting to raise awareness. https://t.co/qZEoIQuoQP pic.twitter.com/DI03pEKhIe— LiftTheBanSA (@LIFTTHEBAN_SA) July 30, 2020
We stand with every citizen who has lost their job because of the tobacco ban. Help #SaveOurJobs and livelihoods by signing the #LiftTheBanSA petition here: https://t.co/fTcu4DoJ6r pic.twitter.com/DyfGiy9wWV— LiftTheBanSA (@LIFTTHEBAN_SA) July 28, 2020
Did you know that more than R35 Million in revenue is lost every day that the tobacco ban continues? Help save the economy from recession by signing the #LiftTheBanSA #SaveOurJobs petition: https://t.co/fTcu4DoJ6r pic.twitter.com/1g6vRPJCnv— LiftTheBanSA (@LIFTTHEBAN_SA) July 26, 2020